7 Things You Didn't Know About Alicia Keys's Skin-Care Line, Keys Soulcare

7 Things You Didn’t Know About Alicia Keys’s Skin-Care Line, Keys Soulcare

By now, you’ve probably heard about Keys Soulcare, the collection of wellness essentials from Alicia Keys. Note that it’s not “skin care,” but soul care — that’s because Keys is aiming to do more than add noise to a crowded field of products. The brand’s goal is to offer clean, dermatologist-developed skin care that’s effective and priced within reach, all while encouraging its community to find time for soul-affirming rituals. (And during our current age of anxiety, who wouldn’t appreciate an opportunity to slow down and take a moment for themself?) Suffice it to say, the approach is a little *different* than those of most skin-care lines created by celebrities. Read on to discover some of the details you might have missed.

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