Alex Rodriguez Makes His Beauty Industry Debut with the Launch of a Men’s Concealer

Alex Rodriguez is maximizing his earning potential with the release of his first beauty product.

Yesterday, afternoon, the New York Yankee announced on Instagram that he has collaborated with self-care health company Hims & Hers to drop The Blur Stick, which he touts as “sleek, discreet” concealer “specifically designed for men” that serves a practical, on-the-go solution for inconvenient blemishes.

“Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day. I realized as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps,” Rodriguez wrote in the caption. “That’s why I am excited to share a new @Hims product – The Blur Stick. It’s a convenient concealer specifically designed for men that can be used for skin imperfections.”

A post shared by Alex Rodriguez (@arod)

Hims & Hers additionally promoted the product to their Instagram, writing, “🚨 NEW PRODUCT ALERT 🚨 YEP! @ARod and Hims teamed up to develop a future Hall of Face product perfectly designed to cover up that awkward acne, those rotten wrinkles, and even those dark eye circles!”

A post shared by hims (@hims)

This product release comes shortly after A-Rod’s ex-fiancée Jennifer Lopez released her own beauty line, JLo Beauty, early in 2021. The former couple had actually jointly invested in Hims & Hers last year while the they were still together.

At the time of her brand launch, Lopez revealed that Rodriguez was a fan of her skincare products. “[Alex] tries everything,” she told ELLE. “We did the mask together on the first night, and I filmed myself and it was just life-changing. I was like, My God, I feel like I have a baby face!” she told the magazine. “He loves it, and now we’re always fighting for the mask since they’re not in full production.”

A-Rod’s Blur Stick is available online for $17 and includes soothing ingredients like aloe extract and jojoba seed oil.

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