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The organization has a number of celebrity supporters, including board members Julie Bowen, Jessica Alba, Nicole Richie, Kelly Rowland and Rachel Zoe.

“Once you become a mom and you see how much you need and what’s required and how expensive baby essentials are, I think you realize that there are mothers out there that are struggling to provide these basic essentials to their babies,” Sawyer Patricof explained to PEOPLE. “We’ve been very lucky to have so many high-profile women involved. They’re all moms, and I think they all understand that.”

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