Bella Poarch went from relative obscurity to instant fame in August 2020, thanks to one incredibly popular (and *incredibly* viral) TikTok video. If you haven’t seen the post (which features Bella lip-syncing to “M to the B” by British artist Millie B), you’re in the minority because, to this day, it’s still the most-viewed TikTok ever. As of this writing, it has more than 53 million likes and 646.5 million views and counting.
To the 🐝 🐝 🐝 #fyp
So what does blowing up TikTok pay? Well, that all depends on who you ask, it seems. Let’s start with Bella’s known income sources since her TikTok fame-splosion.
Bella gets paid to post sponsored content on TikTok and IG, ofc.
Like any influencer, Bella makes part of her money by, you know, wielding her influence.
Bella posts sponsored content across multiple social platforms and, according to Exact Net Worth, she pulls in around $30,000 for a sponsored TikTok and anywhere from $13,000 to $23,000 for sponsored IGs.
This 24hr body lotion has me feeling refreshed all day💕🧴 @eos #AlmostIndescribable #ad
“She’s had a pretty meteoric rise on TikTok,” Soyoung Kang, CMO of Eos, which enlisted Poarch for a video campaign last November, told Glossy.co. “What I personally love about her style is just how fresh and unique it is. What she’s doing is pretty mesmerizing.”
She’s gone from lip-syncing to *actually* singing—with an *acutal* record deal*
Bella also padded her bank account this year when she leveraged her lip-syncing fame origins to ink an actual record deal with Warner Records (her payday for the deal is unknown though). She released her debut single, “Build a B*tch,” in May 2021.
“I feel like I found my family and part of that family is the label,” Bella said in a statement to Billboard at the time. “When I looked up some of the artists that meant the most to me musically like Prince, Dua Lipa, and Madonna, I realized Warner has helped all of those people along the way too. So I’m very honored to have a family that gave me a chance and believes in me.”
She’s getting into the NFT game.
In September, TikTok announced that it was launching its first NFT collection with in collaboration with top creators and artists including Lil Nas X, Grimes, Brittany Broski, Curtis Roach, and—you guessed it—Bella Poarch.
According to The Hollywood Reporter, one of the NFTs in the collection is going to be a collab between Bella and Grimes, who, for the record, made about $6 million from selling her own NFTs in 2021 already.
It’s not clear how much Bella will rake in from the NFT venture, but TikTok promised in a statement that, “Proceeds will largely go directly to the creators and NFT artists involved, providing TikTok and NFT fans and enthusiasts with a way to show support to the creators they love.”
So, what’s Bella Poarch’s total net worth?
Clearly, Bella has a lot of projects and a lot of opportunities to get paid, but how much is she actually worth? That depends on the source you trust. Some sources, like Exact Net Worth, estimate her net worth at around $2 million as of 2021, while others, like Celebs Life Reel, have put out much more conservative estimates (in the neighborhood of $200,000 to $300,000). Regardless of how much Bella has in the bank right this second, that number is bound to keep growing, considering her career trajectory.
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