Luisa Zissman has reflected on her time on BBC’s The Apprentice in the wake of the show recently returning to our screens for the first time since 2019.
Luisa, 34, shot to fame on the programme, headed by Lord Alan Sugar, when she made it to the final in 2013.
In the wake of her success, Luisa has starred on Celebrity Big Brother, and is a frequent face on shows such as Good Morning Britain and Loose Women.
Now, almost ten years on from her time on the programme, Luisa branded the show as “scary and intimidating”.
Luisa exclusively told OK!: “I loved being on The Apprentice the longer it went on. That was brilliant.
"Every time we went into the boardroom, it was so scary and intimidating. I think that now, I watched (last week’s episode) and I was like, 'oh my god'. I’m ten years older now, but back then it was more intimidating and stuff.”
“It shaped me, it shaped my future career as well,” the mum of two continued.
“I wouldn’t be doing what I do now if it wasn’t for the show, so I’ve only got good things to say about it.”
After watching series 16’s debut episode last week – which saw the boys' team create what Lord Sugar branded the "worst logo in the show's history" – Luisa admitted that while she enjoyed her time on the show., she wouldn’t rush to do it again.
The entrepreneur also revealed what it’s really like behind the scenes.
“I think when you’ve been on it, it ruins watching it because you know what goes on behind the scenes,” she continued.
“I was watching it last week and thinking ‘why are they doing that?’, but what you haven’t seen is that a producer has turned round and said ‘Oh what do you think about this or this?’”
Luisa added: “People will ask me what Lord Sugar’s really like, and honestly, you spend so little time with him and Karen and, I had Nick at the time, that you never really get to know any of them.”
Luisa, who has a podcast with Celebs Go Dating’s Anna Williamson, also reflected on how times have changed since she was on the programme – especially in terms of social media.
“I think it’s now a bigger thing because you are projected into the public eye,” she said.
“When I did it, there was only Twitter. Instagram wasn’t really around, there was no TikTok and stuff.
“They're also competing with so many reality shows that it’s hard. They have to get these characters, but when you get characters like that, you do get stupid people.”
Luisa went on: “I think the way the world works now is that everyone has easier access to saying that they’re a business owner, when really they might just sell a few bits and turnover £10,000 a year on Facebook."
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