Beyonce is arguing Blue Ivy is a 'cultural icon' in trademark legal battle

Beyonce is arguing that her daughter Blue Ivy is a ‘cultural icon’ as she fights to trademark her little girl’s name.

Bey has become locked in a legal battle over the trademark, as wedding planner Wendy Morales is trying to block Beyonce’s case because her wedding planning company is also called Blue Ivy.

Reports claim the pair are headed for trial over the trademark and Beyonce is arguing that her daughter Blue Ivy is a ‘cultural icon’ and should therefore be granted it over Morales.

Court documents obtained by The Blast, Beyonce throws out Morales argument that consumers will be confused between Blue Ivy – the daughter of two of the world’s most well-known performers – and the wedding planning business.

She calls the claims ‘frivolous’ and argues they should be ‘refused in their entirety’. Beyonce also points out that the trademark is for Blue Ivy’s full name, Blue Ivy Carter, and not Blue Ivy like Morales’ company.

She claims the presence of the word Carter ties the ‘commercial impression of BGK’s Mark’ to the celebrity Blue Ivy Carter and she argues Morales’ wedding business is a ‘small business with just three regional offices and a handful of employees’ – adding it has a ‘weak online presence and poorly subscribed social media accounts’. have reached out to Beyonce’s rep for comment.

Meanwhile, Beyonce has given fans a rare insight into her family life in new documentary Making The Gift, where little Blue Ivy takes centre stage.

The documentary reveals what went on behind-the-scenes during the making of the singer’s Lion King album, The Gift, and follows Bey and her brood as they jetted off to Africa together.

Beyonce also sheds light on her vision of motherhood in the doc, explaining how proud she is of Blue’s confidence – especially since the seven-year-old could be seen recording her part in stand-out track, Brown Skin Girl.

‘When I see fathers singing Brown Skin Girl to their daughters, to know that my daughter can have the same opportunities and feel confident and feel like she doesn’t have to take her braids down and she can comb her afro out and she can glisten in her brown skin,’ Beyonce said.

‘That is why I make music. When you’re a mother, there’s a love that you experience with your kids that’s deeper than anything you can imagine.

‘The love is beyond Earth and beyond time and space, and it’s a connection that will be constant.’

Beyonce and Jay Z are also parents to two-year-old twins, Sir and Rumi.

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