Drake’s streaming dominance is not limited to new music.
The blockbuster rapper’s “Care Package” compilation, which includes 17 non-album tracks that previously existed only on SoundCloud or in the MP3 collections of completist fans, more than doubled the total activity — combining streams, sales and track downloads — of the No. 2 album on this week’s Billboard chart.
Released to streaming services as a surprise on Aug. 2, “Care Package” totaled 109,000 units, according to Nielsen, making it Drake’s ninth No. 1 since 2010, including mixtapes and his five official studio albums.
In a sign of the times, the release by Drake was only the eighth best seller of the week by traditional measure, with 16,000 in sales, behind albums like Tyler Childers’s “Country Squire” (24,000) and Tool’s “Aenima” (18,000). But the rapper’s set of rarities and one-offs — featuring “The Motion,” “Days in the East” and “4 p.m. in Calabasas” — far outpaced its competitors with 116 million streams, more than enough to push it to the top of the chart.
The only other new release to hit the Top 5 on Billboard this week is “Love Songs 4 The Streets 2” by the rapper Lil Durk, who is currently out on bail after being charged with attempted murder in Atlanta.
At No. 2 is the guest-heavy “No.6 Collaborations Project” by Ed Sheeran; No. 3, in its 19th week on the chart, is “When We All Fall Asleep, Where Do We Go?” by Billie Eilish; and No. 5, in its sixth week out, is “Indigo” by Chris Brown, carried largely by the single “No Guidance,” featuring Drake, which accounted for 35 million — or more than 80 percent — of the album’s 43 million total streams.
Last week’s No. 1, “The Search” by NF, fell to No. 6.
Joe Coscarelli is a culture reporter with a focus on pop music. His work seeks to pull back the curtain on how hit songs and emerging artists are discovered, made and marketed. He previously worked at New York magazine and The Village Voice. @joecoscarelli
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