Viewers were left distinctly uncomfortable while watching the second episode of the Jade Goody documentary, Jade: The Reality Star Who Changed Britain.
The latest installment focused on her Celebrity Big Brother stint in 2007, which saw her, Danielle Lloyd and S Club’s Jo O’Meara accused of racism against Bollywood actress Shilpa Shetty.
Shocking clips of Jade – who died from cervical cancer aged 27 in 2009 – were aired, including when she referred to Shilpa as ‘Shilpa Poppadum’ and laughed at her for bleaching her facial hair.
What started as a reality show row turned into a global backlash against racism and spelled Jade’s downfall from the limelight.
Viewers at home were horrified that the upsetting scenes were shown, and took to Twitter to share their discomfort.
‘This is an uncomfortable watch a second time round. I’m not convinced she was ever racist, uneducated an ill informed & used by the media. Reality TV has got a lot to answer for,’ one user wrote.
Another added: ‘Watching the #JadeGoody story is so sad and how different things were in 2007 it was so uncomfortable to watch again and handled really badly by channel 4 at the time. It’s such a sad story if only she was here today.’
‘Still just as uncomfortable to watch now as it was then,’ one more viewer said, with radio presenter Clara Amfo writing: ‘The way those women treated Shilpa Shetty was horrendous to watch then and feels far worse now TBH.’
The three-part documentary takes a look back at Jade’s difficult upbringing with parents who used drugs, as well as her life before Big Brother, before then documenting how people began to turn against her following CBB’s racism row.
Jade’s appearance on the show soured, due to her treatment of Shilpa.
She left the CBB house with no crowds or cameras but with no idea why – she was then interviewed by Davina McCall, who revealed that her behaviour had reverberated around the globe.
Jade agreed to enter Big Boss, the Indian version of Big Brother, the following year, but was removed from the house after being diagnosed with cervical cancer.
She passed away in February 2009 after the cancer spread to her liver, bowel and groin, and is survived by her two sons she shares with Jeff Brazier – Bobby, 16, and Freddie, 14.
Jade: The Reality Star Who Changed Britain is available to watch on All 4.
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