Dover Street Market has launched “Fluro Rebellion,” a counter-Black Friday initiative that puts color at its core. Enlisting 38 brands for dozens of limited-edition products, the collection spans everything from ready-to-wear pieces such as T-shirts and hoodies to collaborative sneakers, jewelry, accessories and more.
For “Fluro Rebellion” Part One, DSM taps friends and collaborators including AMBUSH, Bianca Chandôn, Castro, CDG Shirt, Charles Jeffrey LOVERBOY, Denim Tears, Doublet, Dreamland Syndicate, ERL, Expert Horror, Gimme 5, IDEA, Honey Fucking Dijon, KANGHYUK, MM6 by Maison Margiela, Rassvert, Stüssy, Vans Vault x DSM, and Wasted Collective.
In this are a number of standouts, for example, AMBUSH and its signature lighter case necklace that now sports fluorescent green, orange, or yellow branding on top of a matte black shell, as well as the KANGHYUK x Reebok Zig Kinetica which, after dropping in just 50 pairs of the “Advanced Concepts” red-and-white colorway, now appears in white with fluorescent details all around.
Elsewhere, the fashion powerhouse presents a signature DSM x Stüssy T-shirt that combines both of the stalwarts’ branding, as well as CDG Shirt tees emblazoned with bright branding.
Part One of Dover Street Market’s “Fluro Rebellion” collection can be seen above, and everything is due to land on the DSM website imminently.
In other news, this brand is trying to sell you real rubbish this Black Friday.
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