Pam-core fashion pieces to channel the Baywatch icon ahead of upcoming biopic

From Playboy centrefold to PETA activist, Pamela Anderson has cemented her place as a pop culture enigma.

A woman of multitudes, she’s known for her slow-motion Baywatch run as much as she is for her associations with Julian Assange, but one event still dominates public opinion; the infamous leaked sex tape showing Pam with then-husband Tommy Lee.

Despite the fact the recording, made on the couple’s honeymoon, had been stolen in a robbery, it was circulated widely and became infamous.

A new biopic coming to Disney+ next month aims to shed light on the situation – and hopefully reframe the narrative around Pam herself too. Pam & Tommy will see Lily James starring as the former Playmate, depicting how the media storm played out behind the sensationalism.

And alongside the conversations it’s starting around misogyny and consent, this renewed focus on Pamela Anderson has helped people realise just what an icon she is.

It’s also sparked a new fashion trend, pam-core, with people trying to recreate some of the bombshell’s best loved looks.

TikTok is awash with #Pamcore outfit try-ons, and eBay reported a 39% spike in searches for ‘Pam Anderson’ last week, as well as 45% more searches for ‘black leather corset’ and 74% more searches for ‘red swimming costume’.

Explaining the aesthetic, an eBay spokesperson said: ‘Long before the world had Megan Fox and Machine Gun Kelly, there was Pam and Tommy – the ultimate 90s couple whose edge captured everyone’s attention. 

‘Think midriff bearings, laced up leather, big hair, and even bigger hats.’

If you want to channel the bombshell’s look, these items are a good place to start. In Pam’s peak-fame era, she was known for wearing leather and denim, so take inspiration from classic rock and Americana for a subtler nod.

Nailing Pam-core is also about leaning into your sexuality and what makes you feel powerful. The mum-of-two is unafraid to show off her body in tight-fitting or stereotypically provocative pieces when she wants to – after all, why should we be defined by our dress?

From Daisy Duke shorts to uber-femme accessories, feel free to throw outdated notions about ‘good taste’ out the window here. Pam-core is about being bold and embracing duality in fashion, not elitism and gatekeeping.

With that, we’ve picked out our favourite pieces on the UK high street that match Pam’s vibe perfectly, encapsulating her heavy metal Barbie style and paying homage to a misunderstood legend.

Badlands Ribbed Swimsuit In Red

Buy for £29 (reduced from £58) at SilkFred.

Vegan Leather Corset Top

Buy for £35.99 at Manière De Voir.

Baby Pink Faux Fur Oversized Hat

Buy for £100 at Jayley.

Ed Hardy Black Pin Charm T-Shirt

Buy for £40 from Urban Outfitters.

Maya Black Ruched Midi Dress

Buy for £158 at House of CB.

Levi’s 501 Original Shorts

Buy for £55 from Levi’s.

Black Oversized Sunglasses

Buy for £16 at River Island.

Lala Lace Up Vest

Buy for £88 from Free People.

Satin slip mini dress

Buy for £40 at Asos.

Spanx high-rise faux-leather trousers

Buy for £130 from Selfridges.

Princess Sprint To The Stars Bag

Buy for £30 at Dolls Kill.

Limited Edition Sdx Unisex Baseball Top

Buy for £35 from Superdry.

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