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Primark has announced the new sustainable line as part of its Primark Cares label. Sustainable shoppers will be able to pick up pieces for as little as £3.50.
The retailer has teamed up with cotton innovator Recover to make the new collection.
It aims to reused materials which may previously have gone to waste.
Each item of clothing is made from recycled cotton sourced from fabric waste or recycled clothes.
There will be between 15 percent and 25 percent made up of recycled cotton.
The rest of the garment will also be sustainable and made from organic cotton and polyester from Primark’s Sustainable Cotton Programme.
The collection, which launches this week, includes leisurewear essentials for women.
They can pick up hoodies, joggers, jumpers, T-shirts and leggings in navy, white, black or grey.
Not only is the new line better for the planet, but it is easy on the shoppers bank balance.
All items fall under £12, with prices ranging from £3.50 to £12.
The new range will be available to purchase in 179 stores globally.
Primark’s Director of Primark Cares Lynne Walker said: “At Primark, we believe fashion should be more sustainable but that this shouldn’t come at a higher price.
“We are working with innovative partners like Recover, who have been a leader in closed loop recycling for over 70 years, as part of our Primark Cares initiative to help make sustainable fashion affordable for everyone.
“With prices starting at £3.50, this collection can help make that possible so everyone can afford to make more sustainable and stylish choices.”
Recover chief sustainability officer Helene Smits added: “Recover is helping to close the loop on fashion, by recycling textile waste into fibres which are spun into yarn and then knitted or woven into new textiles.
“This creates low impact, long-lasting and high-quality products that can be worn and loved into the future.
“We are thrilled to be working with Primark on this new range, made with our recycled cotton.”
Primark first introduced its sustainable range two years ago, in 2019.
At first, the retailer brought out a denim collection with pieces made from 100 percent sustainable cotton.
It also launched a number of sustainable and organic T-shirts.
The lounge pieces are made of organic cotton which was grown without the use of chemicals.
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