There’s a new condiment that’s bound to turn up the heat during your game day parties this year. A new Heinz HoneyRacha Sauce is coming in Spring 2020, and it’s the sweet and spicy combination you’ve been waiting for. So get ready for one blazin’ hot football season snacks.
The Heinz HoneyRacha Sauce will hit shelves nationwide in Spring 2020 as a permanent addition to the company’s collection of sauces. Similar to Heinz’s past combination sauce releases, such as the popular Mayochup, the HoneyRacha Sauce will bring together two beloved flavors: honey and Sriracha.
To kick off the party, keep your eyes peeled for a glimpse of Heinz HoneyRacha Sauce in the brand’s Super Bowl LIV commercial, which will air during the game on Sunday, Feb. 2.
Football fans will want to take part in the special promotion called The Heinz Bottle Matchup, which begins on Monday, Jan. 13 and ends on Monday, Feb. 3. During that period, you can buy specially numbered bottles of ketchup in grocery stores. To enter for a chance at the grand prize, all you have to do is scan the image of the number on the front of the bottle. If your number is part of the final Super Bowl LIV score on Feb. 2, you’ll then be eligible to win one of the prizes. You can scan up to three labels before Feb. 3.
There are thousands of awesome prizes you could win during the giveaway, including a Heinz grill and BBQ set, a giant block game, corn hole sets, and even a year’s supply of Heinz ketchup. The Heinz Bottle Matchup is open to residents of the 50 United States/ Washington D.C. who are 18 years and older. To view more details about the sweepstakes, check out the official rules section on the website.
And after taking part in that contest, foodies can look forward to the tangy new HoneyRacha sauce, which will hit grocery store shelves in just a few months.
Editor’s Note: This article was updated on Jan. 13 to reflect that the new condiment will not be available at Super Bowl LIV.
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