Häagen-Dazs claims this is America's favorite ice cream flavor

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This year, we’ve learned a lot about ourselves. And, apparently, we’re a little boring.  

Throughout the pandemic, Americans have reportedly turned to comfort food. And nothing is more comforting than a giant scoop of vanilla ice cream, according to Häagen-Dazs Flavor of 2020 report.

The brand has shared that during the stressful pandemic year, consumers have routinely chosen one of the most basic flavors — vanilla — officially making it the most popular of its offerings for the year.

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Similarly simplistic flavors like coffee and strawberry rounded out the top three on its ice cream "report."

Coffee landed second to vanilla, with strawberry rounding out the top three.
(Häagen-Dazs)

However, the next spot on the list proves there were at least some thrill-seekers this year, as Häagen-Dazs' vanilla milk chocolate almond bar took the fourth spot, while good ol' butter pecan took fifth place.

The findings don’t seem all that surprising, though – even outside of a pandemic year, vanilla has remained the most sold flavor for famous brands like Blue Bell, Breyers and Turkey Hill.

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Ice cream has been having a moment in 2020, from the bizarre condiment-flavored Creamz line of frozen treats to New York’s legalizing of liquor-infused ice cream.

Vanilla reigns supreme for several top brands.
(iStock)

And according to Häagen-Dazs’ report, people have searched “ice cream delivery” 202% more this year than in previous years. The Minnesota-based brand even doubled in growth during the pandemic. Its findings make sense, as a separate study reported by South West News Agency found that six in 10 Americans surveyed in July chose ice cream as their ultimate comfort food during the troubling year.

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Even celebrities have gotten on the frozen dessert train. Dwayne Johnson recently released a line of ice creams, using his signature tequila as one of the flavorings.

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