Mere days before the Super Bowl, the world mourned the loss of iconic snack mascot Mr. Peanut. Fans were impressed by the company’s daring marketing move, but also pretty devastated by the loss. However, the newest Planters commercial has brought the beloved character back to life in a new way, and these tweets about Baby Nut in the 2020 Super Bowl ad are full of love for the little nugget.
The commercial started off super grim, depicting the funeral of Mr. Peanut. Mourners sobbed as they said goodbye to him, but as a tear from the distraught Kool-Aid Man splashed down on Peanut’s grave, rays of sunshine appeared, and a plant began sprouting where the dead nut was laid to rest, revealing a tiny little "Baby Nut" had been born.
The bundle of joy instantly melted hearts with its enormous cartoon eyes and oversize top hat, but don’t expect any baby talk from this legume. The newly born Baby Nut opened its mouth and began making dolphin noises for some reason (perhaps a nod to Spongebob Squarepants’ fancy talk?), before saying: "Just kidding; I’m back." Of course, he also asked for his signature monocle.
So, not only do fans no longer need to be sad about Mr. Peanut’s death, but they also get a brand-new, adorable mascot to fawn over.
Of course, Twitter had a lot to say about the commercial, starting with the brands part of the "peanut resurrection":
It didn’t take long at all for fans to make comparisons to other popular baby-fied characters who are having their moments in pop culture — specifically Baby Yoda and Baby Groot.
More to come…
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