ALDI shoppers have been left disappointed after the discounter pulled its new Wagyu beef rump steak from shop shelves.
The supermarket launched the posh steaks for £5.99 per 227g this Thursday only to withdraw them on the same day.
One shopper contacted The Sun after he tried to pay for the steaks in Aldi's Swindon store on Thursday afternoon and was told by staff he wouldn't be allowed to buy them.
A second angry customer vented his frustration on Twitter and wrote: "Hey Aldi, tried to buy the Wagyu steak special buy but it wouldn’t scan at the till & then a member of staff took it away and said they can’t sell me it.
"They then took them off the shelf! Not happy."
Another shopper noticed that the meat was nowhere to be seen at Aldi on Thursday and wrote: "Was in my local Aldi this affo and no sign of it."
The supermarket rolled out the rump steaks for the first time ever this week but told us they've been withdrawn as they didn't meet its "high quality standards".
Aldi has previously sold one Wagyu steak – either sirloin or ribeye – for £8.
Major supermarkets such as Asda, Morrisons, Sainsbury's and Tesco don't currently stock Wagyu rump steaks, although they do sometimes sell other cuts.
Aldi’s rump steak was inspired by the Japanese Kobe Wagyu, which sells for up to £500 per kg.
Ahead of the launch, the supermarket claimed it is the most popular cut of steak as it is broken from the hindquarter and the muscle above the hip bone, meaning it offers a soft texture and is full of flavour.
Wagyu is the generic name for beef in Japan, but it has to be reared and fed in line with strict guidelines.
A spokesperson for Aldi told The Sun: "Following delivery to our stores, we decided not to sell the Wagyu rump steak as we felt it did not meet our usual high quality standards.
"We hope customers are not too disappointed and apologise for any inconvenience this may have caused."
Aldi also brought out its Wagyu ribeye and sirloin steaks in November 2017.
While last year, the German supermarket sold posh Wagyu beef burgers for £3.49.
These are the discontinued Aldi products shoppers most want them to bring back, do you agree with the list?
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