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A study of 2,000 adults found 15 percent claim they simply don’t have time to sit down and eat the first meal of the day. And more than one in 10 (13 percent) get caught up in ‘other things’. But 14 percent skip the meal because they have nothing in the cupboards that they feel like eating.
It also emerged even those who do attempt to start the day the right way might not be fuelling up adequately.
The study commissioned by McDonald’s UK found 74 percent consider a single slice of toast to be ‘sufficient’.
Others make do with a cup of tea (42 percent) or coffee (44 percent) to get them ready for the day ahead.
Despite this, 55 percent consider breakfast to be the most important meal of the day, while 73 percent enjoy it – rather than see it as simply a necessity.
But 28 percent rarely have what they really want for breakfast.
It also emerged those who skip breakfast only last until an average of 10.26am before they start to feel tired.
And 22 percent get less done at work and to a lesser standard when they’ve had nothing to eat first thing.
But 45 percent would be less likely to go without if they could get breakfast delivered to their home or place of work.
Just over a fifth also like to have something sweet for breakfast, while 38 percent prefer savoury.
The study, carried out via OnePoll for McDonalds, which offers contact-free ordering via the My McDonald’s App as well as McDelivery, also found one in 10 adults have been known to post pics of their breakfast on social media.
And 15 percent of those who have done so, have actively sought out a breakfast which will look good on the likes of Instagram – in order to secure likes.
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