Comcast Adds 5 Million Subscribers to Peacock in Q4 Amid Heavy Costs

NBC’s Peacock streaming hub is making tis way in the world — but the cost of doing so is becoming onerous.

Cable-and-entertainment giant Comcast said it managed to add five million new subscribers to its Peacock, but generated substantial investment to so, even as it had to navigate a slowdown in its overall broadband business and pay out severance to reduce staff.

The company’s top executive seems to think the costs of being in streaming are worth it. Comcast “more than doubled our Peacock subscribers, surpassing 20 million at year-end; nearly tripled Peacock revenue to $2.1 billion,” said Brian Roberts, the company’s chairman and CEO.

The owner of the Xfinity cable business and the NBC and Telemundo networks said revenue during the period rose just 0.7% to to $30.6 billion, while net income attributable to the company fell 1.1% to $3 billion.

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