Emma Raducanu, 18, confirmed as the new face of Dior

Smashing it! Tennis star Emma Raducanu, 18, is named Dior’s newest ambassador – just one month after becoming the face of Tiffany & Co. in ‘£2million deal’

  • Emma Raducanu wore a Dior dress to the premiere of the new James Bond film
  • Tennis star, 18, who lives in Kent, is a new ambassador for the fashion house
  • US Open winner is also the face of luxury jewellery brand Tiffany & Co.

Emma Raducanu is the latest celebrity to be announced as an ambassador for high-end fashion house Dior – just one month after she became the face of Tiffany & Co. in a deal worth an estimated ‘£2million.’

The tennis star, 18, who lives in Kent, has had a rapid rise to A-list celebrity status following her US Open triumph in September. 

In her new role, the teen will represent Dior Creative Director Maria Grazia Chiuri’s womenswear collections as well as the luxury brand’s skincare and make-up ranges.

She stunned last month at the new James Bond film No Time To Die film premiere in a sparkling silver asymmetrical Grecian-inspired maxi dress by Dior. 

Emma Raducanu, 18, from Kent, has been announced as the latest face of high-end fashion house Dior – just a month after wearing the brand for the premiere of the new James Bond film (pictured) 

Emma took to Twitter to announce her appointment with the ‘iconic’ French fashion house 

Emma teamed her look with silver accessories and matching heels, while opting to wear her dark brown locks behind her shoulders with a sleek centre parting. 

‘Maria Grazia’s work empowers women to feel confident in the iconic Dior cut, which I feel is very unique,’ Emma told vogue.co.uk.

‘The sincerity of her approach and the way she turns shows into collective and meaningful events unquestionably influenced me in my choice.’ 

The US Open winner took to Twitter to announce her new role as an ambassador for Dior, with fans eagerly congratulating her on the achievement.  

‘Best choice from Dior keep humble and make more Grand Slams,’ wrote one, while a second commented: ‘That’s great news. They have made a wonderful choice. You always look a million dollars. So happy for you Emma!’

A third added: ‘Everything you are achieving is truly deserved. Embrace the moment as much as you can’

Emma (pictured, during practice US Open Championships 2021) claims the designs by Dior’s Creative Director empower women to feel confident

Twitter  was inundated with messages congratulating Emma on the new role as ambassador for Dior (pictured)

It is not known how much Emma will be paid for her role as an ambassador for Dior.

In 2004 Oscar-winner Charlize Theron reportedly signed a £27m, 11-year contract with the brand.

And in 2014 it was claimed actress Jennifer Lawrence had been offered up to £14m for three years.

Emma stunned the world in September when, just months after studying for her A-levels, she was crowned US Open champion after beating Canadian Leylah Fernandez.

The first British woman in 44 years to win a Grand Slam singles title, she did not drop a set during the tournament.

Days later she found herself among the A-list elite at New York’s Met Gala – the biggest night in fashion.

She rose to the occasion in a stunning midriff-baring, monochrome Chanel outfit complete with pearls encircling her waist and Tiffany diamonds in her ears.

Emma was revealed as the face of luxury jewellery brand Tiffany & Co. last month. Pictured: the tennis star at London Fashion Week

Personally invited by Vogue chief Dame Anna Wintour, she was seated on the $500,000 Chanel table with its celebrity ambassadors – prompting speculation she would join their ranks as an ambassador. 

Last month, the teenager was revealed as the face of jewellery brand Tiffany and Co in a deal estimated to be worth more than £2million.

Emma announced the title on Instagram, saying: ‘Very excited to join the iconic @tiffanyandco family as a House Ambassador. Being able to wear these special jewellery pieces over the past few weeks has been an honour!’ 

The tennis star has been heralded as a ‘sponsor’s dream’, and is on course to become the highest earning female sports star of all time. It was also reported that she laid the groundwork for her potential earnings aged 17, registering Harbour 6 Limited to manage her finances.

This week, Emma pulled out of the Kremlin Cup in Moscow after losing her first match since the US Open in Indian Wells earlier this month.

She is due to return to action next week at the Transylvania Open in her father’s home country of Romania, and potentially with a new coach in tow. 

Emma is reportedly trialling Johanna Konta’s former mentor Esteban Carril.

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