First ever flushable sanitary towel launches and they’re reducing our carbon footprint by 50 per cent

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We’ve seen many alternatives to your standard sanitary towels and tampons over the last few years; menstrual cups, period pants, washable cloths, and menstrual sponges – all of which have become a popular, more environmentally friendly choice when it comes to that time of the month.

And now new brand, Planera, has just launched the first ever flushable sanitary towel.

Did you know that 30 per cent of period care products in the UK are flushed? And guess what percentage are actually flushable? 0 per cent – until now.

A regular pad can take up to 500 years to degrade – even organic pads take 100 years! But Planera’s flushable pad will degrade before your next period, breaking down just like regular toilet paper.

The pads are made just from three materials; plant fibres, tree sap and a unique water – dispersible, biodegradable polymer. Once flushed down the drain the pads break down into small plant fibres. These are then processed into clean water, energy from biogas and fertiliser. This reduces your carbon footprint by over 50 per cent.

Co-founder Dr Olivia Ahn said: What do you do with a £23 billion industry – used by over half the world – that generates enough permanent waste from conventional and organic pads to choke the planet over 1600 times every single year? You kill it.

"Time for a new market leader with zero microplastics, half the carbon footprint, and the most convenient and hygienic route of disposal for people with periods. Planera’s promise is that the pad you use today will be gone by your next period.”

And co-owner Aaron Koshy added: “Our waste should not outlive us. A pad that is used for 8 hours should never remain for 500 years. We spent the last 4 years working with 1500 members of our community to create over 300 iterations of our pad. We learnt from our failures and made some important breakthroughs! Together we developed the only certified flushable pad that breaks down in days, not centuries.”

Fancy trying it for yourself? You can join the waiting list here…

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