Forever Diamond NY Sees Spike In Sales After Britney Spears’ Engagement

After Sam Asghari proposed to Britney Spears with a Forever Diamonds NY ring, the jeweler has reported seeing an increase in interest and sales, particularly from consumers hoping to own the same diamond ring as the pop star.

Posting to their Instagram account, Forever Diamonds NY confirmed Sam purchased an engagement ring from them. They shared two up-close videos of the ring. It features a single massive stone in the center and Britney’s nickname “lioness” engraved in the underside of the band.

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“In honor of the Lioness herself, we are naming this gorgeous setting The Britney,” the jeweller wrote in the caption.

They also directed their followers to click on a link in their Instagram biography, which takes visitors to a page on their website that provides more information on Britney’s engagement ring.

The ring is described as a “4-carat round brilliant diamond in a platinum cathedral setting.” It was a custom design by Master Jeweler Roman Malanev. Forever Diamonds NY says their rings take approximately 4 to 6 weeks to craft, depending on the complexity of the design. It’s unclear how much Sam paid for the engagement ring.

A post shared by Forever Diamonds NY (@foreverdiamondsny)

Speaking to TMZ, a representative for Forever Diamonds NY revealed they’ve had an influx of inquiries since it was revealed Sam purchased Britney’s diamond at the family-run business. On Sunday alone, the store received 500 individual inquiries, and 95% were from people wanting to get their hands on The Britney ring.

The representative explains that while The Britney ring will be available to purchase, it’s not an exact replica of the singer’s ring. Her engagement was custom made, so The Britney ring won’t be replicated precisely.

It’s unclear exactly when interested buyers can purchase The Britney ring, but the representative said they’ll soon have one on display in their locations for the public to view it up-close.

A post shared by Forever Diamonds NY (@foreverdiamondsny)

Speculation has been brewing for several weeks that Sam was preparing to pop the question to his long-time girlfriend. In August, he was spotted shopping for jewelry at Cartier and even looking at rings.

Just last week, Sam sent fans into a frenzy when a photo of an engagement ring was posted to his Instagram Story. Shortly after, the post was deleted, and Sam shared a statement claiming his account had been hacked. However, it’s now clear the photo shared to his account was of the ring he eventually proposed with, as it featured the “Lioness” engraving.

It’s unclear when Sam and Britney plan to wed. The pop star previously claimed her conservatorship was preventing her from getting married again. But amid reports her father, Jamie Spears has agreed to step down from his role as lead conservator, and a wedding may happen sooner than later for Britney and Sam.

Sources: Instagram @foreverdiamondsny, Forever Diamonds NY, TMZ,

has reported seeing an increase in interest and sales, particularly from consumers hoping to own the same diamond ring as the pop star.

Posting to their Instagram account, Forever Diamonds NY confirmed Sam purchased an engagement ring from them. They shared two up-close videos of the ring. It features a single massive stone in the center and Britney’s nickname “lioness” engraved in the underside of the band.

RELATED: The City Of The Richest: Beijing Overtakes New York City As A Hub Of Billionaires

“In honor of the Lioness herself, we are naming this gorgeous setting The Britney,” the jeweller wrote in the caption.

They also directed their followers to click on a link in their Instagram biography, which takes visitors to a page on their website that provides more information on Britney’s engagement ring.

The ring is described as a “4-carat round brilliant diamond in a platinum cathedral setting.” It was a custom design by Master Jeweler Roman Malanev. Forever Diamonds NY says their rings take approximately 4 to 6 weeks to craft depending on the complexity of the design. It’s unclear how much Sam paid for the engagement ring.

A post shared by Forever Diamonds NY (@foreverdiamondsny)

Speaking to TMZ, a representative for Forever Diamonds NY revealed they’ve had an influx of inquiries since it was revealed Sam purchased Britney’s diamond at the family-run business. On Sunday alone, the store received 500 individual inquiries, and 95% were from people wanting to get their hands on The Britney ring.

The representative explains that while The Britney ring will be available to purchase, it’s not an exact replica of the singer’s ring. Her engagement was custom made, so The Britney ring won’t be replicated precisely.

It’s unclear exactly when interested buyers can purchase The Britney ring, but the representative said they’ll soon have one on display in their locations for the public to view it up-close.

A post shared by Forever Diamonds NY (@foreverdiamondsny)

Speculation has been brewing for several weeks that Sam was preparing to pop the question to his long-time girlfriend. In August, he was spotted shopping for jewellery at Cartier and even looking at rings.

Just last week, Sam sent fans into a frenzy when a photo of an engagement ring was posted to his Instagram Story. Shortly after, the post was deleted and Sam shared a statement claiming his account had been hacked. However, it’s now clear the photo shared to his account was of the ring he eventually proposed with, as it featured the “Lioness” engraving.

It’s unclear when Sam and Britney plan to wed. The pop star previously claimed her conservatorship was preventing her from getting married again. But amid reports her father, Jamie Spears, has agreed to step down from his role as lead conservator, a wedding may happen sooner than later for Britney and Sam.

Sources: Instagram @foreverdiamondsny, Forever Diamonds NY, TMZ,

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