Katie Piper follows strict ITV dress code for Lorraine appearance in pleated midi dress

Katie Piper joined Lorraine on her sofa this week to talk about all things self-care and her work she has been doing with technology company Masimo.

The star certainly dressed the part for her ITV appearance and it appears she took some style advice from This Morning presenter Holly Willoughby.

Katie, 38, opted for a military tailored pleated midi dress from Karen Millen paired with a pair of suede nude court heels. It looked extremely similar to the style of outfits Holly Willoughby wears for her presenting duties and appears to be the same frock Christine Lampard wore on Loose Women.

Loyal This Morning viewers will notice that Holly Willoughby often wears nude Gianvito Rossi court heels and is partial to a midi dress with a high neck.

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Get Katie’s look here

Dress, Karen Millen, £97.50 here.

Holly Willoughby has earned her fashion icon status after dressing impeccably over the years but there are certain dress codes she and other presenters have to follow as part of the day time TV rules.

No Shoulders

Shoulders are a big no no for daytime TV, while most stars respect this particular rule, Andrea McLean ignored the rules on her last day presenting Loose Women. She wore a maroon one shoulder top and admitted she had broken the rules but didn't care what people thought about her outfit choice.

High street only

Amanda Holden brought the affordable clothing rule to our attention back in 2017, when she explained that the female presenters are encouraged to wear brands like Zara and Marks and Spencer so viewers can also shop their outfits each morning.

She told OK!: "I really enjoy it! Everything I wear on This Morning – and Holly [Willoughby] wears – is chosen because we know everyone can go and buy it.

"Everything's from Zara, everything's from Topshop, or LK Bennett, or Marks & Spencer."

She added: "I enjoy the fact people go 'oh, that jumper looks nice, but I won't be able to afford it, wait, it's Marks and Sparks, or BHS.’

"This Morning makes fashion really accessible to people I think."

However, this rule has been broken more often recently as you regularly see Holly sporting more expensive brands such as Maje or Kate Spade which can be near enough £600 for a skirt. Viewers are often not happy with her choice and have received a lot of backlash from this.

Checks and Stripes

Stylists have to keep fabric in mind when choosing outfits for the presenters and how it will appear on camera. Stripes and checks can strobe on TV so are surprisingly a big no when it comes to their TV wardrobes but bright colours work well.


We’ve seen the likes of Holly Willoughby and Phillip Schofield do some crazy things when on stage – sometimes not even planned. When outfits are chosen, their stylist’s have to bear in mind that anything could happen. We’ve seen Holly and Phill dancing, running and playing games outside on set so stilettos are often not on the cards.


It is known that daytime TV attire is supposed to be classy, elegant and modest and keeping the hem lines to the knee is extremely important. However, we have occasionally seen Holly Willoughby sport a few shorter skirts and one outfit even got banned which consisted of a navy roll neck, a Zara printed short skirt and white boots. While we loved the outfit, it did look a little more Celebrity Juice than This Morning.

So there you have it, turns out if you ever find yourself on daytime TV there’s a whole book of rules to follow before picking your outfit.

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