Krispy Kreme is making things sweet by offering everyone a free doughnut from next Monday (May 10).
In a bid to celebrate the gradual easing of lockdown in England, the company is giving away a million treats for a whole week.
Yes, you certainly heard that right…
Brits will be able to receive a free Krispy Kreme Original Glazed doughnut, which usually costs £1.10.
All you have to do is head to your local store and share a "message of connection" that they have received from someone.
The doughnut company is calling this new way of buying its items as a "dough-coin".
It comes after a study found 53% of Brits said what they looked forward to was seeing friends and family again after lockdown.
Meanwhile, a whopping 48% claimed they're most excited about hugging their loved ones.
Krispy Kreme said that the Smile As Currency message can be anything from a social media post, joke, photo or a post-it note.
Customers would need to exchange any of these for a free doughnut next week.
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Nadine Singler, Krispy Kreme UK and Ireland's Head of Marketing & Sustainability, said: "We are known the world over for our Original Glazed doughnut and we love seeing people smile and connect while they enjoy their doughnuts.
"So, we want to celebrate all of those little things that make you smile by giving away up to 1 million doughnuts in a week to those that connect and smile from cheek to cheek.
"Come on Britain get connecting."
The Krispy Kreme offer is valid from May 10-16 during store opening hours and anyone can claim the deal in any UK store.
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Just remember customers can't claim the offer through a delivery service, like Deliveroo, Just Eat or Uber Eats.
However shoppers can still purchase a Krispy Kreme doughnut with these apps but it won't be for free.
Since the company launched in the UK back in 2003, it has expanded to many cities including Leeds and Manchester.
Now there are 118 Krispy Kreme stores in the UK.
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