The new Marks & Spencer loyalty scheme is said to offer better experience for shoppers, which will be more personalised. The app will be updated tomorrow, offering rewards.
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M&S has spent the past nine months redesigning the app.
The supermarket is moving away from the previous points based system.
This includes one shopper per week in every store being given their whole shop for free.
It will be give aways of thousands of pounds and well as smaller gifts.
Jeremy Pee from M&S said: “With a Digital First approach, it’s simpler and easier to use but also builds our relationship with customers through a more personalised experience.
“We’ve injected a new sense of excitement and value and made the features they love even better, while stripping out the points and tiers system they found confusing.
“It will instantly feel more rewarding, and customers can be confident that good things will happen every time they shop with us, from winning their M&S shopping basket for free on the spot, to a donation to the cause that matter most to them.”
It remains to be seen how shoppers will respond to the new app.
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Marks & Spencer has released food boxes to serve the needs of their customers.
M&S’s website said: “Whether to send to a loved one or to replenish your store-cupboards, discover our range of M&S Food Boxes.
“We have boxes packed full of fresh fruit, veggies or meat, created to help feed a family of four.”
Marks & Spencer also teamed up with Deliveroo at the beginning the pandemic.
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It has claimed to be able to get groceries to most households within 30 minutes.
The supermarket’s website said: “We’ve partnered with food delivery company Deliveroo to help give our customers access to essential groceries and some of their M&S favourites and treats.
“This new service is available across selected M&S stores and in over 100 BP M&S stores – it’s just one of the many ways we are supporting our customers and communities during these unprecedented times.”
Marks & Spencer launched a low calorie food box, the latest in its series of options.
It is the 10th food box released by the company.
The £30 box contains eight low-calorie ready meals which each serve one person – making them £3.75 per dish.
The Count On Us range is the store’s low-fat brand, offering healthier and balanced meals with a lower calorie content for those who are watching their weight.
Every meal in the box is under 400 calories, making them ideal for anyone who is trying to lose weight or track their calorie intake.
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