Morrisons to give thousands of free ‘wonky’ veg to customers before Christmas

Buying all the vegetables to make Christmas dinner can be expensive – and not forgetting you have to leave out a carrot for Rudolph.

With the cost of living rising, and many people enjoying their grub over the festive season, it's a time a lot of us would benefit from a few freebies here and there.

This week Morrisons could help you bag your veg for less, as the supermarket is giving away some for free.

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Morrisons is spreading the festive spirit by giving away carrots at all its stores to ensure Father Christmas’s reindeer are well fed to help deliver presents in time for Christmas Day.

The star of the Morrisons Christmas ad, Farmer Christmas, has hand-delivered over 29 tonnes of wonky carrots on his glowing, festive tractor for children to pick up for free, ready to leave out on Christmas Eve.

Customers will be able to collect their free carrot on December 22 and 23 for as long as stocks last.

British wonky carrots that are oversized or misshapen still taste delicious, and will be available in all 498 stores for customers to pick-up from a Morrisons Community Champion.

The move hopes to encourage families to choose wonky veg more often to reduce waste, as the produce would have otherwise been discarded.

Carrot sales soar during the festive season, increasing by 130% during the week before Christmas compared to previous weeks, showing the Norse tradition of leaving food and drink out for Father Christmas and his reindeer.

Andy Todd, Senior Carrot Buyer at Morrisons, said: "Christmas is a magical time of year, and we want to help our customers celebrate in any way we can.

"Our delicious Wonky carrots are hugely popular as they help our British farmers reduce waste, and are a cheaper alternative for customers.

"We only hope the reindeer enjoy them as much as our customers do!"

For more information on delivery offers from Morrisons visit the website.


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