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When we’re constantly bombarded with the new, what keeps a skincare product on our must-have list, year after year?
It’s down to a combination of trust, reputation and results, plus technology upgrades to ensure our favourite face icons stay at the top of their game. But which famous names have truly stood the test of time?
Every year the Real Beauty Awards tests hundreds of the latest face creams, eye creams, serums, masks, peels and radiance products. However this time we also decided to look at older anti-ageing products to see if they matched up to the new breed.
For this year’s awards, we asked brands to submit their all-time anti-ageing heroes for our panel of real women to put to the test.
Each product on our shortlist was sent to five women to try out for a month, to see if they were truly worthy of icon status.
Only the ones that worked best for the majority of readers made the grade and were given an award.
All our winners are all established names in the business, but clearly ones that truly still deserve all the love.
All time icon
PREMIUM WINNER: Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex, buy it here from £60
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Originally launched back in 1982, this iconic serum has been updated for 2020 with Chronolux technology which works with the skin’s daily rhythm of renewal. We had testers absolutely stunned by the upgrade they saw in the mirror.
Tester says: “This is the most AMAZING product I have ever used. Fine lines are now barely visible but the biggest difference was with my frown creases, which have become much smoother just after four weeks. I wake up looking like I have had the best night's sleep, even after only a few hours. People said my skin looked really good, asked me what I was using and put the serum on their birthday list! I will always have a bottle at home, in fact I have ordered another one already.”
Tester says: “After just a week I noticed the fine lines around my eyes, mouth and forehead were reducing. I was totally gobsmacked. Week two my boyfriend said ‘What have you got on your skin? It’s glowing.’ After the third week, the serum did more magic on my skin. It began plumping and firming. OMG, absolutely so many compliments. ‘You look amazing, younger,’ from work colleagues. My sisters said, ‘Your fine lines have disappeared.’ Honestly – WONDER SERUM.”
HIGHLY COMMENDED: L’Occitane Immortelle Divine Serum, buy it here for £82
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This started out as Immortelle Divine Extract in 2010, before becoming renamed Divine Serum in 2017. Now two more actives from the immortelle flower have been added to the formula for 2020. They promise to be a natural alternative to retinol – and our testers were certainly loving the flower power.
Tester says: “I absolutely love this. My skin was firmer, plumper, smoother and more radiant. My skin was more hydrated which gave a more even tone. Lines on my forehead are far less visible than before. I even had people ask if I did Botox.”
MASS MARKET WINNER: No7 Protect & Perfect Intense Advanced Serum, buy it here for £26
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Back in 2007, the first P&P serum created a sales stampede after being praised in a BBC Horizon documentary on anti-ageing. A few years later, this ramped-up version arrived, and our testers today agreed with the original science – this stuff really works.
Tester says: “Brilliant on wrinkles. My skin looked so much smoother and felt like velvet. People asked if I had anything done and that I looked glowing and fresh. I’ll keep using this because it’s a lot cheaper than a face lift, and it's like a magic eraser for your skin. Amazing!”
Tester says: “A very good improvement to lines and wrinkles in four weeks. My lines became much less visible, especially at the corner of my eyes. My skin was so soft, and even the bags under my eyes are a lot better. My skin is more radiant and better hydrated. I’d give 10/10 for anti-ageing results.”
If you like the sound of our all-time heroes, they’re part of the huge skin haul up for grabs in our Beauty Awards giveaway. Three lucky winners will get a bundle of some of our top-rated products, worth £1,800 each! Click here to enter.
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