PrettyLittleThing launches new hot girl summer body positivity swimwear campaign

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With Love Island taking over our screens and the gorgeous contestants providing us with endless outfit envy, from chic summer ensembles to date-night approved looks, we’re loving them all.

However, it’s been their bikini game that has inspired us the most, especially as temperatures are set to soar in the UK in the coming weeks.

We all know that the hit reality show isn’t the best at representing a diverse and inclusive range of Islander’s but there is one brand who is here to remind you to embrace and love who you are.

Online brand PrettyLittleThing have just launched their new ‘Swim Unfiltered’ campaign championing all things body positivity and we’re so here for it.

Living in today’s society it is very easy to be influenced by imagery around us, forcing us to look at ourselves.

Alongside the brilliant campaign, the brand also conducted a survey and revealed that searches for ‘body confidence’ in the UK have risen to 1330%.

PrettyLittleThing is here to stomp this out with their amazing new collection which features the likes of the gorgeous Talulah-Eve, Terri-Li and Imogen Ivy who each look incredible in the images.

The collection features a range of stylish bikinis, stunning swimsuits and the perfect beach coverups.

Every shot was taken on an iPhone, so rest assured you’ll be looking fierce for your Instagram snaps.

So ditch the filters and sport your favourite pieces this summer as you shop our the full collection here or browse some of our favourites below.

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Shop our favourites

White bikini top, £12 here

White bikini bottoms, £12 here

You can never go wrong with a classic white bikini in the summer, but why not give it a slight upgrade with the subtle yet stylish gold chain straps just to add that little extra touch to it.

Beige velvet waffle knit ring swimsuit, £25 here

Not only so we love the neutral colour of the swimsuit but we’re big fans of the waffle knit fabric which adds a different texture to the piece.

You can also mix up the straps by wearing them as the model is on both shoulders, or give it an asymmetric neckline as you wear them on just one shoulder.

Orange bandeau abstract cutout swimsuit, £22 here

If you’re not someone who likes plain, then the range as a whole host of patterned pieces that will still have you standing out for all of the right reasons.

Most of the items come in standard and plus size so everyone can embrace their inner goddess this summer and live your best hot girl summer.

For more fashion news and summer must-haves sign up to OK's daily newsletter here.

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