The Dr Jart+ Cryo Rubber masks have gone viral on TikTok – we review them here

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It’s a well-known fact that TikTok can be an absolute gold mine for beauty hacks. And while some things are must-avoids (ahem, this terrifying teeth bleaching situation), it’s a great way of discovering products with mass approval, like the viral Dr Jart+ Cryo Rubber Masks.

If you don’t recognise these Korean beauty masks by name, you definitely will at a glance: these fun skincare finds leave you looking a bit like a Disney Pixar villain and, if you’re on beauty TikTok, will have been all over your For You Page this year. Dr Jart+ is the brand also responsible for that colour-correcting treatment, currently on sale for £10.20 here.

But we digress. More importantly, TikTok users will vouch that both cooling rubber masks – one with Moisturising Hyaluronic Acid, £10 here, and one with Soothing Allantoin, £10 here – are great for hydrating and calming your skin respectively. Inspired by cryotherapy, they claim to lower the skin’s temperature, calm redness and leave dewy skin in their wake.

At the time of writing, the #CoolDownWithCryo hashtag has a ginormous 3.9 million views, which, if you’re an avid TikTok scroller, you’ll know is huge. OK!’s beauty writer Lucy knew she had to put them to the test…

Lucy says:

“It was definitely a good week for me to try these masks out. My skin was slightly flushed and at times warm to the touch, so the skin-cooling effects were going to be put through their paces.

As my skin is prone to dehydration, it was a no-brainer to slap on the hydrating mask first – one of the products that's currently in the Love Island 2021 villa. Inside the box is an ampoule of super-thick serum, which you spread evenly across your face.

The rubber mask, which comes in two pieces for each half of your face, is then applied to seal everything in and work its magic for 30 minutes.

It definitely delivers on the cool factor (in its effects, less so on looks). You feel a fairly strong cooling hit on initial application, and there’s a cold sensation for the entire time you wear your mask – it’s not a case of only for the first couple of minutes and then, nothing.

Some sheet masks have a hard time staying where you actually want them to, but the rubber suctioned onto my face really well. The chin area was the only part I had to reposition during the 30 minutes of “cooling” time.

Afterwards, any redness I had was definitely calmed, and the plump and dewy effects were REAL. Happy days for me. I then tried the soothing version the following day (my skin fancied itself another hot flush) with nice results yet again, below.

It might have been just me, but this time around I thought the cooling effect was stronger for the full half hour. You can pick up a money-saving pack of both masks for £16 here.

All in all, there are definitely cheaper masks out there, but these are both fun and for me, actually did what they say on the tin. Definitely worth a go for your next pamper evening!

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