Home » Lifestyle » The U.S. Open May Be Over But These Diverse Artists' Works Are Still Making An Impact
The U.S. Open May Be Over But These Diverse Artists' Works Are Still Making An Impact
With the 2021 U.S. Open in the books—congrats Emma Raducanu and Daniil Medvedev on their respective wins—there’s a part of the celebration that’s still going strong. The USTA’s Be Open platform is the global organization’s ongoing commitment to social change highlighting “progress, positivity, and equality” through several initiatives.
“Be Open was a broader social campaign that was the U.S. Open’s response to everything that was happening in the world last year,” said Nicole Kankam, managing director, marketing for USTA. “When we had the U.S. Open last year, we didn’t have fans and we reimagined the seats that fans couldn’t be in. We had an art installation in the stadium that we called ‘Black Lives to the Front’ with art by Black artists. It was so well received that we wanted to evolve it this year.”