A dad who covered himself from head to toe in ink said he's constantly judged over his appearance.
Keith Gordon, who is believed to be one of Britain's most tattooed men, is used to being stared at and commented on.
While some responses to his body art are positive, he's been branded "scary" by strangers too.
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The 66-year-old, from Romford in Essex, was even kicked out of a shop during a trip to Brighton recently.
He said: "I couldn't believe he had the audacity to come up to me and comment on how I looked in front of my kids.
"It's my body, my choice and his behaviour was discriminatory in all senses of the word."
Keith added: "A lot of people look at me aggressively.
"They look almost saddened and angry but I don't understand why – it's me who's looking like this, not them.
"This member of staff obviously hates tattoos and has a problem with people who have them and he couldn't control himself – it's disgusting.
"I was so angry I went home and complained to the supermarket and thankfully they took the responsibility."
The dad was given an apology and a £20 voucher – but it's unlikely to be the last time he's judged over his appearance.
The civil servant got his first inkings at 17 years old.
He wasn't keen on the designs he chose as a teen so had skin grafts to remove them four years later.
Keith swerved the tattooists' needle for decades, only returning to the parlour at 52.
The dad-of-three wanted to reinvent himself – and was quickly hooked.
He's since splashed out tens of thousands of pounds inking most of his skin including his legs, torso, face and eyelids.
Keith, who calls himself the "coolest-looking guy in Essex, said: "I don't know how many there are in total. I've lost count. It is just one big project.
"But getting my whole head tattooed was a very extreme, intense experience.
"There was a feeling of euphoria coming out knowing I had got another new piece and that I'd managed to stand the pain.
"At times it was very, very painful especially around the corner of the eyes, the lip and parts of the inner ear – that was absolutely killer."
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Even though he can be criticised over his extreme look, Keith doesn't plan to tone it down any time soon.
The dad added: "Part of being different is dealing with negative comments and ignorant people -but overall I love the attention."
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