Alan Partridge would have been proud this week as his home city of Norwich has been hailed as one of the best places to visit in the world.
The spoof radio host (played by Steve Coogan) has previously described home county Norfolk as the "Wales of the East" while giving viewers a tour of the places in his life.
But now Vietnam Airlines CEO, Mr Thanh, has given the city of Norwich a glowing recommendation of his own.
In fact, the airline's latest edition of its in-flight magazine, Heritage, has tipped Norwich to be one of the best places to visit in the world, in a list which also featured the likes of Indonesia’s Komodo Island and San Francisco.
The article was accompanied with a specially commissioned article all about Norwich and why it needs to be on visitors' radars when they head to the UK.
Of course for those who know Norwich, the news that it's one of the best places to visit won't come as a surprise.
After all, the city boasts some serious tourism-worthy credentials.
For example, its breathtaking Norwich Cathedral never fails to wow visitors, while history buffs are sure to get their fill at the Norwich Castle Museum.
According to the Vietnam Airlines feature, other highlights also include the city's outdoor market and picturesque cobbled streets.
Oh, and eating some classic Fish and Chips at the local eateries is also worthy of the bucket list.
But even the surrounding region has plenty to offer if you're looking to explore more of Britain.
For example, the Norfolk Broads are filled with beautiful waterways and that quintessentially British countryside feel thanks to the spectacular scenery as well as the charming towns.
Feeling tempted to go an explore it all for yourself? You can find out more on the Visit Norfolk website .
It can also be a great place to visit if you're on a budget – you can find cheap hotels in Norwich from £39 a night on Lastminute.com .
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